Essay about Disneys Global Struggles - 1434 Words

The Walt Disney Organization has many different business units. For example the company produces movies, television shows, a television network and music. It also has merchandise to support the movies, music, and tv shows. Another entertainment sector of the business is the cruise lines, adventure travel and amusement parks. The amusement parks are located in Paris, Tokyo, Hong Kong and two locations in the United States, Florida and California. We will discuss the park history and some of the challenges and accomplishments that Disney has faced expanding its parks globally. History The Walt Disney Company was launched into popularity with a little mouse called Mickey in the first fully sound synchronized cartoon called Steamboat†¦show more content†¦Other than those accommodations lodging revenue was lost to independent hotels and motels in the area that accommodated millions of visitors each year. The second amusement park location was Florida. They purchased28,000 acres of land, enough for plenty of park expansion, shopping and lodging (The Walt Disney Comany and Affliated Companies, 2011). The park opened in 1971 with the flagship Magic Kingdom Park. In 1982 they added the futuristic park called the Experimental Prototype Community of Tomorrow or EPCOT (The Walt Disney Comany and Affliated Companies, 2011). In more recent years the Florida park have added MGM Studios (now known as Hollywood Studios since the separation from MGM and Animal Kingdom, Downtown Disney and two water parks. Walt Disney and the company had learned the lesson from California about space and in Florida they still have plenty to expand and they have dozens of hotels to host thousands of visitors. This became a destination vacation where families from all over the world came, stayed and played at the parks. The next venture was opening Disneyland in Tokyo. The company unsure of its first global park expansion let Tokyo build and own it and Disney just took royalties on the park (Solomon Stranger, 1994). The park opened in 1983 and became a huge success even in the cooler climate. Disney learned another lesson, always own the parkShow MoreRelatedUnderstanding Disney : The Manufacture Of Fantasy1441 Words   |  6 PagesJanet Waskos the author of â€Å"understanding Disney: The manufacture of fantasy† this book uncovers many truths about the business of Disney and their motives behind the company. In order for Waskos to provide her readers with a deep understanding of Disney’s invisible motives behind their actions, she investigates ways in which Disney constructs society. Waskos first provides the audience with an analysis of Disney and synergy. She then focuses on how Disney promotes the idea of capitalism. 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